Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more dependable data


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these restrictions, as it's filled from your own domain and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips across channels.

On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers more possession over the data they send out, and makes it simpler to follow different information legislations. It's also a great deal less prone to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring allows organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and precision, which can assist marketers make more enlightened advertising choices.

Conventional pixel monitoring relies on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is necessary considering that new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason S2S is extra dependable for organizations seeking to adapt to these adjustments.

3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to catch individual data directly by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to gather data from users.

4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being mounted.

With OWOX BI's Server-Side AI-powered ad optimization Tracking, your company can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more precise data and assists guarantee compliance with personal privacy policies such as GDPR. Furthermore, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.